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Want to Sell Merch? Learn to Market Merch

Want to Sell Merch? Learn to Market Merch

Let’s get one thing straight: Marketing is not sales and sales is not marketing. They’re not even two different breeds of the same animal — they’re more like two different species.

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Fri, 3 February 2023

Prep Tips for Optimizing Your Adult Retail Trade Show Experience

Prep Tips for Optimizing Your Adult Retail Trade Show Experience

January is trade show season, probably my favorite time of year in our industry. I love the anticipation of kicking off the new year with all my work colleagues and customers.

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Thu, 2 February 2023

Making TikTok Work for You

Making TikTok Work for You

Being an entrepreneur is hard enough, but folks in the adult industry have it even harder. Every single day, tens of thousands of social media users open their smartphones to log in to their profiles and engage with their networks, only to realize that the worst has happened: account deletion.

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Wed, 1 February 2023

Tips for Growing Followers, Building Loyalty Through Social Media

Tips for Growing Followers, Building Loyalty Through Social Media

It’s no secret that our industry is heavily regulated, even stigmatized. It may seem unfair that content about sex education and intimate wellness gets lumped into the same category as pornography.

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Tue, 31 January 2023

WIA Profile: Charlotte Stokely

WIA Profile: Charlotte Stokely

Charlotte Stokely is parlaying her nearly two-decade career as an acclaimed adult star into a talent-empowering role as chairwoman of The Cupcake Girls, a national nonprofit that champions and supports sex workers while combating sex trafficking.

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Mon, 30 January 2023

FinXP Expands Its Reach With Payment Innovations

FinXP Expands Its Reach With Payment Innovations

Founded in 2014 by Stefan Haenel, Jens Podewski and Michael Kramer, FinXP was originally known as Paymentworld Europe.

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Sun, 29 January 2023

Consumers Prefer Freedom of Choice With Payment Options

Consumers Prefer Freedom of Choice With Payment Options

The ways consumers can spend their money are constantly evolving, becoming easier and more streamlined. Setting up your business to accept various types of payments should be just as simple.

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Sat, 28 January 2023

The Dangers of a Digital Dollar

The Dangers of a Digital Dollar

We’ve all come to appreciate the convenience of quick and inexpensive transfers of cash, whether through apps like Venmo, Zelle and Cash App or traditional wire transfers and ACH transactions.

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Fri, 27 January 2023

The Basics of Influencer Marketing for Pleasure Brands

The Basics of Influencer Marketing for Pleasure Brands

"Influencer marketing" means exactly what it says: sourcing people to help promote your products, services or events. Influencers can boost your signal by attending brand events, uploading candid reviews of your products or simply giving you a shoutout on social media.

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Thu, 26 January 2023

Billers Beware of Dormant Accounts

Billers Beware of Dormant Accounts

Winter is the time when many things go dormant. Animals like bears, chipmunks and raccoons take little breaks when the weather gets cold. Certain plants and insects also slow down. In the payments world, however, dormancy can be a problem.

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Wed, 25 January 2023

How Romance Publishing Can Learn From the Sexual Wellness World

How Romance Publishing Can Learn From the Sexual Wellness World

When it comes to diversity and inclusivity, the sexual wellness world is forging a path for other businesses to follow.

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Tue, 24 January 2023

Adventures in Brokering: Why Businesses Fail and What to Do About It

Adventures in Brokering: Why Businesses Fail and What to Do About It

There are seemingly unlimited ways a website or business can fail. Yet while venture capital can make profitability an option rather than a requirement in the short term, when it comes to long-term success, profitability is the only thing that matters in the end.

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Mon, 23 January 2023

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