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Site News


WIA Profile: Brittany Vela

WIA Profile: Brittany Vela

Nearly 15 years ago, at age 19, Brittany Vela applied for her first adult boutique job, as a sales associate for Sara’s Secret in Texas. Vela instantly fell in love with her work, the environment, and the people around her.

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Thu, 11 January 2024

Post-Production Tips to Maximize Content Sales

Post-Production Tips to Maximize Content Sales

You just shot your best video ever. Congratulations! The footage is uploading to your computer and naturally you’re excited to start making money off of it.

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Wed, 10 January 2024

System JO Marks 20th Anniversary With Display Contest, Surprise Visits

System JO Marks 20th Anniversary With Display Contest, Surprise Visits

Throughout October, reps from industry giant System JO traveled the globe to surprise winners of the company’s 20th-anniversary display contest with in-person visits secretly arranged with the assistance of store managers and owners.

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Tue, 9 January 2024

Ghostie Ghoo Channels Goth Gamer Ghoul Flair

Ghostie Ghoo Channels Goth Gamer Ghoul Flair

Experiencing a contentious home life while growing up prompted GhostieGhoo to leave home at a young age. She ended up spending her final year of high school living out her car, but applied herself and continued on to art school, where she graduated with a bachelor’s in video production.

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Mon, 8 January 2024

Sexologist Dr. Mindy Brings Modern Sex-Ed Approach to Xgen Products

Sexologist Dr. Mindy Brings Modern Sex-Ed Approach to Xgen Products

If your pleasure industry company isn’t currently employing a sex educator, do you even sex toy, bro? Millennial dad jokes aside, consumers have realized that it takes a high level of sexual health knowledge and a proper understanding of anatomy to create a satisfying product that’s worth their dollars.

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Sat, 6 January 2024

Building Your Brand With Storytelling

Building Your Brand With Storytelling

In the marketing world, storytelling is well known as a potent tool for building brand identity, connecting with new audiences and strengthening relationships with existing customers. A strong narrative can bring a brand to life, imbue it with personality and foster connections with its audience.

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Fri, 5 January 2024

How to Humanize Your Brand to Forge Genuine Customer Connections

How to Humanize Your Brand to Forge Genuine Customer Connections

Amidst the cacophony of the digital age, as countless brands vie for attention, ensuring your brand or store’s survival and success means crafting a narrative that customers can identify with, one that imbues your brand with life and personality.

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Thu, 4 January 2024

How to Do a Year-End Review of Your Camming Business

How to Do a Year-End Review of Your Camming Business

As a small business owner, the end of year is a great time to look back on your successes and struggles, to reflect on what worked and what can be improved, and to determine your next steps in business.

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Wed, 3 January 2024

How Product Packaging Shapes Retail Success

How Product Packaging Shapes Retail Success

If you’ve been in a sex shop lately, or even a pharmacy, it’s clear that the pleasure products industry is booming. There are more products out there than ever before. For manufacturers, this means crowded shelves — and competing for shoppers’ attention.

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Tue, 2 January 2024

WIA Profile: Danae Mucino

WIA Profile: Danae Mucino

For a long time, Danae Mucino wasn’t sure about what she wanted to do. With one bachelor’s degree in management and human relations, plus another in marketing and event planning, she found herself working in a variety of fields, including travel, immigration and fashion.

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Mon, 1 January 2024

Navigating the Ever-Evolving Needs of Your Customers

Navigating the Ever-Evolving Needs of Your Customers

Since it’s your customers who keep you in business, understanding as much as you can about them should be at the core of your strategy. That’s true whether you’re marketing to attract new customers or making logistical improvements to ensure your current customers are satisfied.

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Fri, 29 December 2023

What Pleasure Brands Can Learn From Gen Z's Approach to Sex

What Pleasure Brands Can Learn From Gen Z's Approach to Sex

The most shocking thing I’ve read about sex recently was in the autobiography of the late Matthew Perry, where the “Friends” star cheerfully admitted there was a time in his life when his penis didn’t work for many years.

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Thu, 28 December 2023

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