Building Your Brand With Storytelling

Building Your Brand With Storytelling

In the marketing world, storytelling is well known as a potent tool for building brand identity, connecting with new audiences and strengthening relationships with existing customers. A strong narrative can bring a brand to life, imbue it with personality and foster connections with its audience.

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Fri, 5 January 2024

How to Humanize Your Brand to Forge Genuine Customer Connections

How to Humanize Your Brand to Forge Genuine Customer Connections

Amidst the cacophony of the digital age, as countless brands vie for attention, ensuring your brand or store’s survival and success means crafting a narrative that customers can identify with, one that imbues your brand with life and personality.

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Thu, 4 January 2024

How to Do a Year-End Review of Your Camming Business

How to Do a Year-End Review of Your Camming Business

As a small business owner, the end of year is a great time to look back on your successes and struggles, to reflect on what worked and what can be improved, and to determine your next steps in business.

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Wed, 3 January 2024

How Product Packaging Shapes Retail Success

How Product Packaging Shapes Retail Success

If you’ve been in a sex shop lately, or even a pharmacy, it’s clear that the pleasure products industry is booming. There are more products out there than ever before. For manufacturers, this means crowded shelves — and competing for shoppers’ attention.

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Tue, 2 January 2024

WIA Profile: Danae Mucino

WIA Profile: Danae Mucino

For a long time, Danae Mucino wasn’t sure about what she wanted to do. With one bachelor’s degree in management and human relations, plus another in marketing and event planning, she found herself working in a variety of fields, including travel, immigration and fashion.

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Mon, 1 January 2024

Navigating the Ever-Evolving Needs of Your Customers

Navigating the Ever-Evolving Needs of Your Customers

Since it’s your customers who keep you in business, understanding as much as you can about them should be at the core of your strategy. That’s true whether you’re marketing to attract new customers or making logistical improvements to ensure your current customers are satisfied.

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Fri, 29 December 2023

What Pleasure Brands Can Learn From Gen Z's Approach to Sex

What Pleasure Brands Can Learn From Gen Z's Approach to Sex

The most shocking thing I’ve read about sex recently was in the autobiography of the late Matthew Perry, where the “Friends” star cheerfully admitted there was a time in his life when his penis didn’t work for many years.

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Thu, 28 December 2023

Guard Against Credit Card Fraud During the High Season of Sales

Guard Against Credit Card Fraud During the High Season of Sales

Along with the spike in sales, however, December also sees an unfortunate increase in credit card fraud. In this article, we will explore why that is, as well as provide tips on how to safeguard your business and customers against potential threats.

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Wed, 27 December 2023

A Look at the Ever-Expanding World of Anal Toys

A Look at the Ever-Expanding World of Anal Toys

Did you know that some of the oldest pieces of art on earth depict anal sex? It’s true! While this may surprise a lot of people, for those of us in adult retail, it confirms something we already suspected: people have always been curious about putting things in their butts.

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Tue, 26 December 2023

Beware of Social Engineering Hacks

Beware of Social Engineering Hacks

In case you’ve never heard of social engineering hacks, they are cyberattacks that prey on individual people. The intent is to get victims to divulge private information or take actions, precisely planned by the attacker, that will lead to a security breach.

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Mon, 25 December 2023

Learning the Science and Art of Marketing in a Regulated Industry

Learning the Science and Art of Marketing in a Regulated Industry

Sectors governed by strict regulations face unique challenges when it comes to marketing. Success for sexual wellness brands therefore requires innovation, adaptability and strategic thinking.

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Sat, 23 December 2023

How to Stay Off the Compliance Naughty List

How to Stay Off the Compliance Naughty List

No reward comes without a little work. For merchants taking advantage of all the opportunities offered by payment processing, that work includes the underwriting and compliance processes — which can be a bit of a challenge.

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Fri, 22 December 2023

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