Nearly 15 years ago, at age 19, Brittany Vela applied for her first adult boutique job, as a sales associate for Sara’s Secret in Texas. Vela instantly fell in love with her work, the environment, and the people around her.
Thu, 11 January 2024
You just shot your best video ever. Congratulations! The footage is uploading to your computer and naturally you’re excited to start making money off of it.
Wed, 10 January 2024
Throughout October, reps from industry giant System JO traveled the globe to surprise winners of the company’s 20th-anniversary display contest with in-person visits secretly arranged with the assistance of store managers and owners.
Tue, 9 January 2024
Experiencing a contentious home life while growing up prompted GhostieGhoo to leave home at a young age. She ended up spending her final year of high school living out her car, but applied herself and continued on to art school, where she graduated with a bachelor’s in video production.
Mon, 8 January 2024
If your pleasure industry company isn’t currently employing a sex educator, do you even sex toy, bro? Millennial dad jokes aside, consumers have realized that it takes a high level of sexual health knowledge and a proper understanding of anatomy to create a satisfying product that’s worth their dollars.
Sat, 6 January 2024
In the marketing world, storytelling is well known as a potent tool for building brand identity, connecting with new audiences and strengthening relationships with existing customers. A strong narrative can bring a brand to life, imbue it with personality and foster connections with its audience.
Fri, 5 January 2024
Amidst the cacophony of the digital age, as countless brands vie for attention, ensuring your brand or store’s survival and success means crafting a narrative that customers can identify with, one that imbues your brand with life and personality.
Thu, 4 January 2024
As a small business owner, the end of year is a great time to look back on your successes and struggles, to reflect on what worked and what can be improved, and to determine your next steps in business.
Wed, 3 January 2024
If you’ve been in a sex shop lately, or even a pharmacy, it’s clear that the pleasure products industry is booming. There are more products out there than ever before. For manufacturers, this means crowded shelves — and competing for shoppers’ attention.
Tue, 2 January 2024
For a long time, Danae Mucino wasn’t sure about what she wanted to do. With one bachelor’s degree in management and human relations, plus another in marketing and event planning, she found herself working in a variety of fields, including travel, immigration and fashion.
Mon, 1 January 2024
Since it’s your customers who keep you in business, understanding as much as you can about them should be at the core of your strategy. That’s true whether you’re marketing to attract new customers or making logistical improvements to ensure your current customers are satisfied.
Fri, 29 December 2023
The most shocking thing I’ve read about sex recently was in the autobiography of the late Matthew Perry, where the “Friends” star cheerfully admitted there was a time in his life when his penis didn’t work for many years.
Thu, 28 December 2023